BIG DATA AND SUPPLY CHAIN OPTIMIZATION: INTEGRATING LOGISTICS WITH PREDICTIVE ANALYTICS
Keywords:
Supply Chain Optimization, Predictive Analytics, Big Data Integration, Logistics EfficiencyAbstract
The integration of big data analytics into supply chain management (SCM) is revolutionizing logistics by enabling predictive, data-driven decision-making. This study explores how the convergence of big data and predictive analytics optimizes supply chain performance by reducing costs, increasing transparency, and enhancing forecasting accuracy. Using real-world industry applications and comparative analysis, the article highlights key trends, technologies, and frameworks that drive this transformation. The results suggest that organizations leveraging big data see significant improvements in delivery times, inventory control, and overall supply chain resilience.

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