AUGMENTED REALITY IN CULTURAL HERITAGE PRESERVATION: A TECHNOLOGICAL-HUMANITIES FUSION

Abstract

The preservation of cultural heritage is vital for maintaining a nation's identity, collective memory, and educational resources. In recent years, Augmented Reality (AR) has emerged as a transformative tool in bridging technology and humanities by offering immersive, interactive experiences that transcend traditional preservation methods. This study explores how AR applications have revolutionized the conservation, education, and dissemination of tangible and intangible cultural assets. With a focus on Pakistan’s rich heritage landscape, this paper examines the integration of AR into museums, archaeological sites, and cultural storytelling, supported by case studies, graphical data, and comparative analysis. The findings suggest that AR not only enhances public engagement but also provides sustainable preservation solutions in the face of environmental, economic, and political challenges.