DIGITAL TRANSFORMATION AND STRATEGIC DECISION-MAKING IN MODERN ENTERPRISES

Authors

  • Muhammad Imran Khan Institute of Business and Management, University of Engineering and Technology (UET), Lahore, Pakistan. Author
  • Saira Ahmed Department of Business Administration, Quaid-i-Azam University, Islamabad, Pakistan. Author

DOI:

https://doi.org/10.71465/mrcis139

Keywords:

Digital transformation, strategic decision-making, artificial intelligence, big data, analytics, cloud computing, innovation, organizational agility

Abstract

This paper explores digital transformation’s pivotal role in redefining strategic decision-making within modern enterprises. The integration of emerging technologies—such as artificial intelligence (AI), big data analytics, and cloud computing—has revolutionized corporate operations and governance. Through these technologies, enterprises gain enhanced analytical power, operational agility, and real-time insights that inform executive choices. However, the process of digital transformation is often accompanied by structural, technical, and cultural challenges. This study provides a comprehensive analysis of digital transformation as a strategic asset, its influence on corporate decision-making, and the frameworks necessary for its sustainable implementation.

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Published

2025-10-09

Issue

Vol. 5 No. 10 (2025): Multidisciplinary Research in Computing Information Systems

Section

Articles

License

Creative Commons License

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