BIG DATA AND CLOUD INTEGRATION FOR SCALABLE SOLUTIONS IN E-COMMERCE AND DIGITAL TRANSFORMATION

Abstract

 In the evolving landscape of e-commerce, the integration of Big Data and Cloud Computing has emerged as a transformative strategy, enabling businesses to scale their operations, enhance decision-making processes, and deliver personalized experiences to consumers. This article explores the synergy between Big Data and cloud technologies, focusing on their applications, challenges, and future prospects in the context of digital transformation in e-commerce. The study delves into the role of cloud computing in facilitating the storage, processing, and analysis of large-scale data sets, while Big Data tools and techniques empower businesses to extract actionable insights. The article further examines case studies from various industries, highlighting how organizations leverage this integration to improve operational efficiency, customer engagement, and competitive advantage.